Products

Each product family is a reusable method for one job — a Guide to learn how, a Template to do it yourself, a Tool to do it interactively. Use whichever depth fits what you need right now.

1. 1

   Assess the idea

   Product Idea Assessor

   Work out how much evidence your idea actually needs before you commit real time or money to it.

   ↓ Decide what evidence is missing

2. 2

   Understand customers

   Customer Discovery Kit

   Find out what potential customers actually do and need, without leading them to agree with you.

   ↓ Turn conversations into evidence

3. 3

   Test demand

   Customer Demand Test

   Test real demand for your idea through behaviour, not opinion, before you build anything.

   ↓ Test behaviour before building

4. 4

   Scope the MVP

   MVP Scoper

   Work out the smallest useful version of your product worth building first.

   ↓ Define the smallest useful test/release

5. 5

   Find first customers

   First Customers Planner

   Plan how you'll find your first customers instead of hoping they find you.