Incy TemplatesCreate a Product
Five connected steps from assessing your idea to finding your first customers.
The launch Core Collection (spec v9 §3.4): a curated, ordered sequence through Product Idea Assessor, Customer Discovery Kit, Customer Demand Test, MVP Scoper and First Customers Planner.
For solo founders, indie makers and small teams turning an idea into something real — start wherever fits what you're facing right now, or work through all five in order.
The five steps
Each step combines a Guide to learn how, a Template to do it yourself, and a Tool to do it interactively. Use whichever fits how much time you have.
- 1
Assess the idea
Product Idea Assessor
Work out how much evidence your idea actually needs before you commit real time or money to it.
- 2
Understand customers
Customer Discovery Kit
Find out what potential customers actually do and need, without leading them to agree with you.
- 3
Test demand
Customer Demand Test
Test real demand for your idea through behaviour, not opinion, before you build anything.
- 4
Scope the MVP
MVP Scoper
Work out the smallest useful version of your product worth building first.
- 5
Find first customers
First Customers Planner
Plan how you'll find your first customers instead of hoping they find you.
Worked example — Shift Swap
One idea, all five steps
Priya has an idea: Shift Swap, a shared, notified shift-cover board for retail and hospitality teams, replacing the group text everyone already relies on. She classifies it as an Improve idea, interviews 8 managers and 6 workers to confirm the real pain point, runs a Fake Door Test that clears her threshold, scopes an honest first version around her riskiest open question, and starts with the 22 people who already signed up rather than cold outreach. The same worked example runs through every Guide, Template and Tool below — look for “Shift Swap” as you go.