Incy TemplatesGuides
Practical, specific writing on evaluating ideas, running customer research and defining products — the thinking behind the templates, not just the templates themselves.
11 August 2026 · 1 min read
Customer Demand Test: the Guide
Four pretotyping techniques for testing real demand through behaviour, not opinion, before you build.
9 August 2026 · 1 min readFirst Customers Planner: the Guide
A plan for finding your first real customers — starting warm, picking one channel, and getting specific.
9 August 2026 · 1 min readCustomer Discovery Kit: the Guide
How to plan and run customer interviews that produce real evidence, and know when you've gathered enough of it.
9 August 2026 · 1 min readMVP Scoper: the Guide
A repeatable way to decide what's in, what's out, and what you can fake instead of building.
1 August 2026 · 1 min readProduct Idea Assessor: the Guide
How to classify an idea as Copy, Improve or Differentiate, and why that classification should decide how much evidence you gather next.