Product Idea Assessor: the Guide

How to classify an idea as Copy, Improve or Differentiate, and why that classification should decide how much evidence you gather next.

By Incy Templates · Published 1 August 2026 · Updated 19 August 2026 · 1 min read

Ready to apply this?

Same family, different depth — pick whichever fits what you need right now.

Classify your idea as Copy, Improve or Differentiate so you know how much evidence you actually need before committing.

Answer a few questions about your idea and get a scored evidence-quality readiness verdict — proceed, gather more evidence, or pause.