Validate

Gather evidence on the problem, the idea and your customers before committing.

Work out how much evidence your idea actually needs before you commit real time or money to it.

A Copy/Improve/Differentiate classification, a scored read on how strong your evidence is, and a clear next action.

Find out what potential customers actually do and need, without leading them to agree with you.

A set of customer conversations that produce real evidence instead of polite agreement.

Test real demand for your idea through behaviour, not opinion, before you build anything.

A recommended demand test, a runner-up, and the one factor that separated them.