Free

Idea Direction Generator

A personalised idea direction, a first test step, and a daily-practice nudge.

Turn your own frustrations, niche knowledge or a product you use into a concrete idea direction.

Before you start

Takes about 3 minutes — answer whichever questions apply to you, and skip the rest.
Nothing is saved or sent anywhere — this runs entirely in your browser.
You'll get a personalised idea direction and a first test step.

A repeatable process for finding product ideas worth testing, instead of waiting for inspiration.

A running log for capturing ideas daily, tagged by source, and reviewed on a regular cadence.

Work out how much evidence your idea actually needs before you commit real time or money to it.

A Copy/Improve/Differentiate classification, a scored read on how strong your evidence is, and a clear next action.