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Free

Channel Selector

A fit score for a specific acquisition channel, a named strongest and weakest factor, and one clear next step.

Score how well a specific acquisition channel fits your situation, and get a concrete next step.

Approximate effort
5–5 min
Privacy
Runs in your browser. Nothing is saved or sent anywhere.

Before you start

  • Takes about 5 minutes — pick one channel to evaluate at a time.
  • Nothing is saved or sent anywhere — this runs entirely in your browser.
  • You'll get a fit score, a strongest and weakest factor, and one concrete next action.

Worked example

For example: choosing how to reach Shift Swap's first customers, this Tool scores "personally onboarding local businesses" against a broad ad campaign — a higher fit for a founder with no ad budget but real warm relationships. Verdict: the personal channel wins on fit and repeatability.

Same family

Free

First Customers Planner: the Guide

A plan for finding your first real customers — starting warm, picking one channel, and getting specific.

Free8–12 min
Free

First 10 Customers Plan

Build a warm-lead list, commit to one channel, and track named prospects instead of a vanity signup target.

Free30–45 min