Product strategy

Templates for evaluating ideas and setting product direction.

4 templates

Nine templates that take you from a raw idea to a documented proceed-revise-pause decision, backed by evidence rather than confidence.

Classify your idea as Copy, Improve or Differentiate so you know how much evidence you actually need before committing.

A one-page worksheet that turns a vague idea into a testable statement of who it's for, what problem it solves, and why now.

A structured intake form that captures the idea, its source, and why it's worth evaluating now.