Incy TemplatesCustomer research
Templates for planning, running and synthesising customer research.
4 templates
Template
Free
Demand Test Experiment Planner
A worksheet for writing a Market Engagement Hypothesis and choosing which pretotype fits.
Free20–30 min
Template
Free
Customer Interview Planner
Plan a round of customer interviews that produce evidence instead of polite agreement.
Free25–40 min
Template
Free
Assumption and Evidence Tracker
A running log that separates what you're assuming from what you've actually confirmed with evidence.
Free15–20 min
Template
Free
Problem Definition Worksheet
A structured worksheet for writing a problem statement that's specific enough to test, instead of a hunch.
Free20–30 min